There is a lot of nice, crisp work coming from UK illustrator Andrew Groves, who has created art for companies that include Orange, Panasonic and Foundation Skateboards.
I especially like his consistent choice of soft colours and shapes that reappear throughout his work. I’ve asked him a few questions to find out more about his background, tools and promotion tips.
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How did you get into the illustration work you do?
I’ve always drawn and made things, so getting into illustration was a very natural thing. It’s been an interest of mine for as long as I can remember but now I’m lucky enough to be able to spend all day every day creating illustrations.
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How long do you think it took to find your style?
I would say I’m still finding my style. I think there will always be common ideas and themes in my work but I’d like to think it will continue to evolve.
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Recently I’ve found my work becoming more and more simple and I’m happy with direction it seems to be heading, but we’ll see what happens…
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What are your key illustration tools?
My MacBook and 2 Pilot pens that I got in Japan nearly 3 years ago and they still haven’t run out. They must be magical.
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Do you have a favourite self promotion tip?
It’s important to maintain a presence online so I would recommend getting involved with anything and everything so that people don’t forget about your work.
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Also, although there are a lot of places now to display your artwork online, I think having a proper portfolio site that displays your work effectively is still really important.
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ⓒ Andrew Groves, 2009
What are you working on at the moment?
I’ve just finished off a couple of editorial pieces for Orange and Snowboarder Magazine, next I’m working on some T-shirt designs and forcing myself to paint more.
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Sounds exciting,
Andrew, thank you!
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Read more on Andrew Groves Makes Things, Including Illustrations…