If you’ve been paying attention to some of the huge billboards around London at the moment, you may already caught a glimpse of the new Absolut Vodka campaign, Absolut Blank. It’s an interesting project that has brought together a wide array of artists from varying disciplines.
Each artist has put their own twist on the Absolut canvas they were given, resulting in a collection of unique and interesting designs. Here are a few examples and a little information from the Absolute Blank press release.
© Mario Wagner, 2011.
ABSOLUT has always challenged conventions through creative collaborations with artists such as Andy Warhol, Keith Haring, Damien Hirst, and more recently Ellen von Unwerth and Spike Jonze. ABSOLUT BLANK is a daring new chapter for ABSOLUT.
“In ABSOLUT BLANK, ABSOLUT has boldly made its iconic bottle into a blank canvas to inspire artists throughout the world to collaborate and fill it with creativity. We brought together creative collaborators from a variety of disciplines and watched the journey from pure white canvas to exceptional pieces of art. The result depicts how artists and creativity are inspired through ABSOLUT,” says Mark Hamilton, Global Marketing Director at The Absolut Company.
© Kinsey, 2011.
© Morning Breath, 2011.
© Eduardo Recife, 2011.
© Good Wives and Warriors, 2011.
© Fernando Chamarelli, 2011.
© Ludovica Gioscia, 2011.