There’s a great intensity to Laure Stromboni’s work. There’s a lot going on, with so much for your eyes to take in, but her use of colour and the way she arranges all the smaller elements somehow gives the images a striking energy you might usually expect from simpler compositions. She was kind enough to take some time to explain her work a little more in depth.
I studied product and graphic design in France. My work has been always based on an illustrative approach, even for designing furniture. I always end up with a large number of drawings for developing the concept. For me, the illustration is still the primary communication tool. My aim is to create beautiful and logically constructed images which can speak to people’s feelings, emotions, or even personal history.
I believe in the power of images over the power of words. Personal interpretation is a motive for my work; creating images in which everybody can recognize themselves without commanding the reading. In fact, I usually have an extremely hard time just naming my work! The colors can be truly important, but they are always the last part of the creation process. Most of the time they are conspicuous, functional and expressive, helping to push the design into an emotionally sophisticated visual. All of these elements of communication which seem at first easily constructed are in fact the result of deep interrogations to create a language.
My aim is to experiment with as many techniques as I can; to explore different aesthetics while adapting my style to it. I guess that’s why I’m working on a London street wear label as well as a Parisian theater production inspired from the 1920s!
“No power, a little of knowledge, a little of wisdom, and most possible taste…” – Roland Barthes.
© Laure Stromboni, 2011.
