While doing a monthly typographic treatment for ‘IL- Intelligence’ in ‘Lifestyle Magazine’, dynamic creative studio, Happycentro’s open approach to their work has led to a set of images as intricate as they are diverse.
From paper sculpture, detailed draughtsmanship, papercut, and plasticine modelling, they have been keeping it exciting with a spectrum of different ideas, we can’t wait to see what they have in store for us next. They tell us more about their studio and the project, and give us a glimpse of the backstage process.
The studio began in 1998 in Verona, the romantic city of Romeo and Juliet. In recent years we have worked with both large and small clients, for local agencies and major international companies.
Our approach to design is always the same: designing a logo, an advertising page, a wall or directing a commercial offers the same opportunity to deal with a problem. With time we have become quite good at solving problems.
Mixing complexity, order and fatigue is our formula for beauty. Always, in addition to the commissioned work, we spend plenty of energy in research and testing. Visual art, typography, graphic design, illustration, animation, film direction and music. We like contamination between creative disciplines and diversity in general.
We don’t like to do the same thing twice and prefer to go beyond what we are already able to do. It is tiring but satisfying.
We started collaborating with IL – Intelligence In Lifestile Magazine, supplement of Il Sole 24 Ore. Under the creative direction of Mr. Francesco Franchi, each month we develop the title typography for the brand new column “Remo Contro” written by the italian philosopher Remo Bodei.
© Happycentro, 2012
