Using cutting-edge techniques, art and motion direction company, Plenty bombard our senses with this wonderful, visually intense opener for an IDN magazine DVD. 3D projections are used to make patterns dance around in neon vibrancy as shapes seem to morph and disappear in front of our eyes.
The Plenty team had to work within a tight time frame and encompass the issue’s themes of mappings, projections, 8-bit and pixels. They decided to blend the themes along with their own inspirations from poncho designs and ancient indigenous graphites to create what they called a Latin American cocktail.
Using a 3D realisation of a single pixel as their base, they wanted explosive colours working to a great rhythm. They tell use more about the company.
Mariano Farias and Pablo Alfieri, Plenty’s owners, have been in the market for about 10 years. In March 2010 they joined forces and created Plenty, an art and motion direction company based in Buenos Aires and they put together an elite team integrated by designers, illustrators, 2D animators and 3D artists that allows us to work with different techniques that go from hyper-realistic 3D to stop motion and traditional animation, and anything in between.
Although at the beginning we focused on TV Branding (worked for FOX, MTV, AXN and LIV among others), we now want to expand to the advertising market. We have walked our fist step with Schweppes, Vodafone, Chandon, Bic and Doritos, and there’s a long way to go!
© Plenty, 2012
