Virtual Goods in a Virtual World

I was contacted recently by one Jeff Clarke, who describes himself as a “Design Evangelist at Viximo”. He promised that his Viximo Elves had decided that my work was worthy of inclusion in the Viximo community. Was this something i should take any notice of?

If you are not aware of the company yet, Viximo is a provider of virtual goods, digital illustrations effectively, and can range from birthday cakes to puppies to digital animations. Their intention is to provide a virtual goods network in the same way that online ad networks distribute and place ads, like Google.

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The way this would work, and I don’t think the system is fully comprehensive as yet, would be to provide publishers like Facebook and Gaia online, a complete virtual goods selling platform.

CEO of Viximo, Rob Frasca, at the Virtual Goods Summit in San Francisco, says that Facebook is earning upwards of $35 million a year on members who are sending virtual goods to each other (source). Jumping over to the Far East, we find Tencent, one of China’s largest internet portals with over 250 million user accounts. Looking at their Q3 2008 results, shows that the company generated $296 million (up 27% from just the quarter before that), with over 65% of their revenue coming from virtual goods. It certainly seems there is a market there. And that market is growing fast.

So, for illustrators and graphic designers with a bit of a dab hand at digital media and looking to make a few bob, this might come as some interesting news.

Photobucket Moon Ape

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