Genie Espinosa found that it was actually when she took a moment to step away from her commissioned projects to create something for herself that the true character of her work started to shine through.
This in turn attracted more clients to her portfolio and opportunities started to open up.
Looking through Genie’s illustrations, it’s easy to get a sense of someone who enjoys doing what they do. Her playful, inventive character designs and continuing humorous tone in her work really draw you in.
It’s easy to see how this is a quality that translates well from her personal work into her projects for clients and something worth remembering for anyone looking to find the perfect balance between work created for themselves or to an external brief.
Genie tells us more about how she feels that came about and takes us through the way her process has developed over the years.
“I usually work digital from sketch to final with my Cintiq and Photoshop but lately I got an ipad and I’m really excited and curious with this new way of working.”
“I am trying to move all my work process to Procreate but sometimes a Moleskine and a pencil are the most reliable source for sketching ideas.”
“I’ve been a full time-illustrator for the last 6 years, I feel this is a path that never ends, and I am always working and experimenting in the development of my most personal work, so I look back and I see the growth.”
“It is funny that everything started with drawing some zines to get away from the commercial work I was doing.”
“Since that, everything has escalated and opened really awesome opportunities to work on.”
“I’ve done magazine covers and editorial, I am really happy to be able to apply my style to event posters and prints. As I am currently developing myself, I don’t think there’s a barrier on the things I can work on, which is really exciting.”
“One of the greatest things that happened to me this year is working as a character designer for a huge American company, I never thought I could do that!”
“I am currently working on my first comic, hoping to reach 100 pages and to be published in 2020, really looking forward to share the process once I have something solid. I hope this path I am walking will be long and, even I find bumps and holes, I can deal with everything and keep improving.”
All images © Genie Espinosa