Balancing Bold Forms and Soft Textures with Barbara Malagoli

Barbara Malagoli’s playful use of colour and texture creates a luminescent effect that make her work seem to glow with joy and vibrancy. She employs a beautiful balance between solid, graphic forms, and warm, endearing tones.

Barbara has applied this signature style to international campaigns for big brand companies such as Facebook, Google, MacDonald’s, and Campari among others.

And we can see why her clients are drawn to her work. She is able to create striking images that are immediately engaging yet have a softer touch that gives them a personable, intimate feel, something that understandable translates well for advertising.

Below, Barbara tells us about herself and the path that brought her to where her work is today.

“I’ve been a full-time illustrator for the last 2 years in Brazil.”

“Now, I am living in London and developing my personal work, making exhibitions at galleries and exploring new materials.”

“It has been a great discovery for me to understand and to float between the world of illustration and the visual arts, I feel that I still have much to explore.”

“For my digital works, I usually start with sketches and I go straight to Adobe Illustrator, I like to use it as if I was messing with clay, the masses of solid colors and color play interests me a lot when it comes to producing the drawings.”

“Then, I finish with textures in Photoshop, where I can play a little more with the details.”

All images © Barabara Malagoli

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