Whether creating bustling scenes of activity or zooming right in with dramatic cropping, Andrew Werdna uses striking blocks of colour to create his exuberant style.
By limiting linework over his drawings and focusing on areas of colour, Andrew keeps his illustrations punchy, eliminating any unnecessary details.
This works particularly well with his knack for high-population designs, inhabited by joyful, inviting characters.
Andrew talks to us about how he developed this style and particularly how changing the tools he uses has influenced his techniques.
“Hello, my name is Andrew and I’m and Illustrator based in London. I work under the name WERDNA that is just my name backwards; I work from a desk at my home in west London.”
“It took me a long time to find my style and it is always developing and changing.” “
“I use bold colours, as little outlines as possible and want all my work to have a print aesthetic to it. I take influence from what I see around me, books, art and films.”
“In 2018 I picked up some of my first editorial work, I became represented by an agency (Meiklejohn) and I bought a Cintq Tablet. All massive steps in my work!”
“I still have plenty of time to do my own self-initiated projects and recently completed an A-Z of Jobs illustration series.”
“When asked ‘what does your work look like’, I struggle to answer as I’m not completely sure myself yet.”
“I usually say fun, bright and simple. I like to my work to be easily digestible, something that a child or a grandparent can enjoy. “
“Before I had the tablet, I would sketch out an idea in rough before finalising in pen, then scan and colour and finish on Photoshop.”
“I usually do all my working out in my rough sketches, plenty of rubbing out and re-drawing.”
“Now, I use the tablet for all my work and it has allowed me to speed up my process considerably. I still sketch on paper but then I scan the sketch in and work directly over it.”
“I have always worked in Photoshop, I use Illustrator when needed but personally Photoshop is the one for me!”
All images © Andrew Werdna